Donna M. McAleer
USMA 1987
Candidate by Petition for AOG Board of Directors

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SUMMARY: Operations professional with cross functional experience in services and products in corporate and not-for-profit sectors. Strategic thinker with demonstrated ability to grow revenue/income and market share through competitive analysis, segmentation, product launches, and promotion. Effective communicator possessing broad public relations experience with international, national, and local press organizations. Recognized as results-oriented leader with extensive management, problem-solving, team building and leading experience with superb interpersonal skills and uncompromising integrity. Expertise includes:

  • Operations Management
  • Fundraising & Grant Writing
  • Board Development & Management
  • Profit & Loss Management
  • Business Development
  • Public Relations
  • Cross functional team building & leadership
  • Policy Development & Advocacy

    Independant Consultant and Writer, Park City, UT    2004-present  
    Analyzed the market potential and segmentation for a company developing a new governance technology platform which promotes secure and real-time collaboration of directors, investors, and executives.  Wrote the detailed business plan and operational strategy to initiate the fundraising and marketing launch of this new venture.  Authoring a collection of contemporary inspirational biographies about many of the women who have graduated form the United States Military Academy at West Point within the past 25 years.  

    PEOPLE’S HEALTH CLINIC, Park City, UT    2002-2004

    Executive Director
    Led strategic business model transition to ensure financial stability for this organization’s commitment to providing quality healthcare for the uninsured. Leveraged major assets to align operations with strategic mission. Analyzed organization and resource utilization, and developed standardized operating procedures to improve operational efficiency. Performed successful financial turnaround by acquiring steady source of income including sponsorships. Increased community awareness through various public relations and media campaigns via print, broadcast, direct mail, collateral and online. Interfaced with local, county and state agencies to increase access to affordable health care. Managed 4 employees, 15 volunteer board members, and 100 volunteer medical providers
  • Developed sponsorship (partnership) opportunities raising $100,000 in first six months.
  • Expanded services and programs by 25% in 2003.
  • Reduced operating expenses 8% in 2002.
  • Redesigned and launched website with updated video, content and navigation.

    TRAINEE FOR THE 2002 WINTER OLYMPIC GAMES, Park City, UT    2000-2002
    Athlete, Two-man Bobsled Pilot
    Competed for the opportunity to represent the United States in the Olympic medal debut of Women’s Bobsled. Competed and finished 4th in US Olympic Trials.
  • Marketed campaign by developing sponsor relationships and raising funds.
  • Targeted and recruited teammates.
  • Procured highly specialized equipment.

    GENRAD, INCORPORATED,  Westford, MA    1997-2000
    Vice President, Logistics and Support Services
    Profit and loss responsibility for service, logistics, and maintenance repair operation for $32 million business. Negotiated and contracted with third party logistics providers. Managed 30 people in three geographic locations, including overseas.
  • Developed and implemented global logistics, customer support strategy and infrastructure across three business units to include distribution of 40,000 diagnostics systems in 17 countries for Ford Motor Company.
  • Led outsourcing and implementation of a technical call center to handle first level hardware and software support in 14 languages.

    WILLIAM M. MERCER, INCORPORATED, Washington, D.C.    1995-1997
    Management Consultant
    Responsible for service positioning, branding and business development strategies, client relationships, and project management for a product development team, which created an innovative research-based service that quantitatively links an organizations economic productivity and performance with its use and development of human capital.
  • Performed market analysis and segmentation of business productivity and consulting industry.
  • Developed comprehensive marketing and sales collateral materials.
  • Designed and implemented internal information management system that improved communication among a geographically dispersed team.

    NOVATIONS GROUP, INCORPORATED, Provo, UT     1993-1995
    Provided problem-solving and managerial consulting to assist senior management of major corporations in resolving key challenges and realizing substantial improvements in performance. Engaged in high level communications of recommendations and implementations with client executive teams. Industry experience includes: financial services, airlines, consumer products and petrochemicals.
  • Developed and implemented processes and programs directed at: clarifying and aligning strategy, reducing both cycle time and labor/non-labor costs, refocusing of product and service offerings, reengineering work processes, and redesigning organizational structures.

    MICROSOFT CORPORATION, Redmond, WA    Summer 1992
    Product Manager
    Analyzed and evaluated market potential for the emerging multimedia personal computer.
  • Recommended Microsoft's investment to grow that market through competitive analysis, market segmentation, positioning and user profile analysis.
  • Developed marketing program to enfranchise small PC manufacturers to license MS-DOS and Windows, thereby maximizing royalty revenues.

    UNITED STATES ARMY, Wuerzburg, Germany   1987-1991
    Deputy Public Affairs Officer (1990-1991)
    Directed communications and information processes for Division Commanding General to 18,000 military personnel, their families, and the community. Responsible for coordinating local and national press coverage, writing speeches, producing a daily radio show, and publishing a bi-weekly newspaper. Managed staff of 14 people.

    Executive Officer (1989)
    Second in command of a unit comprising 150 personnel and 50 vehicles. Planned, coordinated, and supervised maintenance operations and logistical support of over $3 million in military equipment.

    Platoon Leader (1988-1989)
    Commanded and trained a 30 person security unit. Directly supervised and evaluated seven noncommissioned officers. Created and led exercises to build unit cohesion and teamwork among personnel operating in situations that required decisive and coordinated action.
  • Led maintenance and tactical employment of $400,000 in military equipment.


    M.B.A. with emphasis on marketing and operations.
  • Vice President, International Business Society; Project leader for “Christmas in April” housing renovation program.

    B.S. in General Engineering with a concentration in Organizational Dynamics and Leadership.
  • Alpine Ski Team and Tennis Team.

  • USMA Class President.
  • West Point Field Admissions Representative; Board of Trustee Member, Association of Graduates (West Point alumni organization), USMA.
  • BizWorld Utah Advisory Board Member.
  • Park City Film Series Board Member.
  • Park City Leadership Group IX graduate.
  • Friends of Golf Advisory Member, Park City Municipal Golf Club.

  • Volleyball Coach, Park City High School (2004)
  • Ski Instructor, Deer Valley Resort
  • PSIA (Professional Ski Instructors of America) Level One Alpine Certified.
  • ACE (Accredited Children’s Educator) Level One Certified.