The NFL and USAA, an official NFL Salute to Service partner, announced CEO Steve Cannon as one of three finalists for the ninth annual Salute to Service Award presented by USAA.
Cannon’s passion and drive to provide America’s military community meaningful recognition, unique engagement opportunities and enduring support they may not otherwise have is constant and central to his leadership ethic. Cannon’s commitment to the military and related causes began with his own personal commitment. Cannon, who graduated with honors from the United States Military Academy at West Point in 1986, was Airborne Ranger qualified and served as First Lieutenant in West Germany during the fall of the Iron Curtain. During his time in the Army he also served five years as an artillery officer. Through Cannon’s countless hours of service to multiple military non-profits over the years, his constant “military first” mindset and utilization of the NFL’s platform has provided active duty service members, veterans and military families with first class experiences and support.
In addition to empowering and giving back to the military community, Cannon has played a large role in bringing awareness to the general population on the importance of honoring and recognizing our Nation’s Heroes. Through Cannon’s military and professional career, he has consistently found ways to implement programs in service to our military, active duty specifically. Upon his entrance into the Atlanta Falcons organization, he realized the impact of the NFL platform and challenged the Club to be “best in class” and to “become the benchmark franchise in all of professional sports” in terms of our military outreach and appreciation. The Atlanta Falcons became the first ever NFL team to conduct their own USO Tour. Another challenge that Cannon put on the team was to make every single Atlanta Falcons home game a “Salute to Service” game; and to not just celebrate our current service members and veterans once in November. Additionally, the Falcons host and honor through video tribute, a family from the Tragedy Assistance Program for Survivors (TAPS) at every single home game. The Falcons have raised more than $250,000 to help homeless veterans across the state of Georgia.