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USMA taps artificial intelligence to help cadets negotiate PDF Print E-mail
A company that sells software that analyzes the human voice and touts the virtues of empathy, rapport and emotional intelligence is joining forces with West Point United States Military Academy in an effort to help cadets become better negotiators.

Cogito Corp. is a Boston-based company that makes software that can analyze a person’s voice in real-time. That information, the company says, can help customer service representatives show more empathy; the result is phone conversations that are more efficient and personalized, according to Cogito.

Col. James Ness of West Point said that this kind of tech will help their students become better negotiators, a key skill for people in the military.

“Cogito’s behavioral analytics technology will systematically analyze communication patterns within negotiating sessions and provide insight into the cadet’s psychological state,” Ness, who directs the engineering psychology program at West Point, said in a statement. “This technology will provide an unbiased assessment of how each cadet is being perceived by the other party. It will deliver insights into how they can modify their behavior to improve negotiation outcomes.”
 
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