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USMA: New logo highlights sports rebrand PDF Print E-mail
WEST POINT "Black Knights" stays, but the Black Knight goes when it comes to Army athletics.

Make that "Army West Point" athletics.

Both moves are part of a rebranding effort announced here Monday night at Eisenhower Hall in a ceremony that was part press conference, part laser show (complete with fog machines) and part "Project Runway," with representatives from some of the school's athletic teams modeling new uniforms.

Before the uniforms came the big reveal: The "Athena Shield," which will take the place of the sword-wielding Black Knight-behind-the-"A" logo that still adorned Michie Stadium's midfield stripe as of Monday night.

It features a helmet, sword and star on a shield background in traditional gold and black colors, a design meant to be "evocative" of the history of West Point, said Col. Ty Seidule, head of West Point's history department, who worked closely with Nike marketing and design staffers during the 18-month rebranding process.
 
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West-Point.Org (WP-ORG), a 501(c)(3) non-profit organization not affiliated officially with the United States Military Academy, provides an online communications infrastructure that enables graduates, parents, and friends of the military academy to maintain and strengthen the associations that bind us together. We will provide this community any requested support, consistent with this purpose, as quickly and efficiently as possible. WP-ORG is funded by the generosity of member contributions. Our communication services are provided in cooperation with the AOG (independent of USMA) and are operated by volunteers serving the Long Gray Line. Contents of and comments on this web site do not reflect the official position of the United States Military Academy or the Department of the Army.  For questions or comments, please email us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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